AI training
AI training that fits your business
Hands-on workshops led by practitioners. Tools curated by Google and Hello Alice, chosen because they fit how small businesses actually operate.
A Hello Alice program · 2026
This is the room Main Street is figuring out AI in.
Los Angeles, California · February 2026
5
U.S. cities in 2026
1.6M+
Small businesses in the Hello Alice network
1
Pitch winner per stop · cash prize
What this gets you
The room every founder leaves changed by.
Each tour stop is built around getting your business unstuck. AI tools you actually try, peers in your industry, and partners with a stake in whether you win, all in one day.
Cash prizes at every stop
Pitch live for the prize.
Every registered attendee can apply to pitch their business at the event. Selected founders pitch live to a panel of judges from Hello Alice and Google. Winners take home a cash prize funded by Hello Alice to put back into their business.
National Awards
A path to the National Awards
The tour culminates in the National Main Street Rising Awards, recognizing the top small businesses in America at the end of 2026. Judges evaluate founders based on business impact, engagement at tour stops, and pitch performance.
Why be in the room
The businesses with context win. The ones without it fall behind.
You already know AI matters. The advice is everywhere. What's missing is someone who knows your business well enough to point you somewhere specific. That's what every Main Street Rising stop is built to be.
The 2026 tour
Five cities. One year.
Register for the city closest to your business, or any other city you can travel to. Capacity is limited per venue.
Stop 01 / 05
Los Angeles
California
Google Playa Vista
February 25, 2026
Event complete
Stop 02 / 05
Miami
Florida
Miami Dade College
September 2, 2026
Now registering
Stop 03 / 05
New York
New York
Google NYC
October 7, 2026
Coming soon
Stop 04 / 05
Houston
Texas
The Ion Houston
November 10, 2026
Coming soon
Stop 05 / 05
Washington
DC
Venue TBD
2026
Coming soon
How a stop works
One day, designed to send you home with progress.
From registration to award eligibility, every part of the tour is built so you leave with a next step, not just notes.
01
Before the day
Register for free. Pitch application is optional.
- Free registration
- Optional pitch application
- Industry-aware program
02
The day
In the room. Real tools. Real conversations.
- AI workshops with practitioners
- Industry-grouped roundtables
- Live pitch competition
03
After the day
The work doesn't stop when the day ends.
- 6-week virtual accelerator
- Peer check-ins
- Awards eligibility
Meet the leaders
The people building the room.
Why this tour, why now, in the words of the Hello Alice leadership team.
When you put AI in the hands of Main Street, you don't just level the playing field; you hand every entrepreneur the megaphone they've deserved all along.
Carolyn Rodz
CEO, Hello Alice
AI on Main Street gives every small business a team of advocates, advisors and barrier-breakers in their back pocket.
Elizabeth Gore
President, Hello Alice
For decades, Main Street had the ideas but not the tools. Now the tools are here. The small businesses who know their customers best are about to build things we've never seen.
Kelsey Ruger
Chief Product & Technology Officer, Hello Alice
National · 2026
Main Street
Rising
Awards
Inaugural year · Top small businesses in America
The destination
The tour ends with a stage.
The National Main Street Rising Awards will name the top small businesses in America at the end of 2026. Judges from Hello Alice and Google will evaluate founders based on business impact, engagement at tour stops, and pitch performance throughout the year.
Selected by
Get involved
Two ways to be in the room.
Whether you're running the business or building the platform that serves it, there's a place for you on the tour.
Take your seat.
Free to register at every stop. Open to all small business owners. Apply to pitch live at the event for a chance at the cash prize.
- Free to register, no sales pitch
- Industry-grouped peer conversations on the day
- Walk out with a Monday next step
Want to pitch? Apply during registration. Cash prize funded by Hello Alice.
Build the tour with us.
Partner brands aren't sponsoring from a distance. They're at the tables, on the panels, and following up with the founders whose businesses can actually use what they've built.
- Audience access by industry & stage
- Sessions, panels, and pitch judging
- Distribution across the Hello Alice network
Interested in partnering? sales@helloalice.com
Convened by
Plus ecosystem partners at every stop.
Next stop
Miami is up. September 2, 2026.
Free to attend. Save your spot before capacity fills.
Applying to pitch counts as registration. Cash prize funded by Hello Alice.